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The Changing World of Technology
Do you remember the landline phone? Yes, the one that hung on the wall that only allowed you to move away a few feet. I was recently...

Melanie Koerperich
Nov 25, 20192 min read
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Marketing Strategies Your Competition Doesn’t Know About
The way you reach your consumers is important. Sometimes you only have a few seconds to get it right. Your goal is likely that you want...

Melanie Koerperich
Nov 4, 20193 min read
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Social Media Marketing: Using The Big Three Outlets To Your Advantage
It doesn’t matter if your brand is an international success or a small-to-medium enterprise; you can no longer ignore social media...

Melanie Koerperich
Jan 30, 20192 min read
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Marketing Plan – 4 Things To Consider When Putting One Together
Many factors are involved in the success or failure of a business, such as product quality, cost-effective manufacturability, product...

Melanie Koerperich
Jan 28, 20192 min read
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Link Baiting – Considering The Pros and Cons
Link baiting may have gotten a bum wrap lately due to the false picture and title advertising on social media. We’ve all seen the links...

Melanie Koerperich
Jan 7, 20193 min read
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Social Media: A Small Business Owner’s Best Friend!
Many small business owners are unaware of the impact social media has on today’s consumers. Even SBOs who are aware can be too busy to...

Melanie Koerperich
Jan 10, 20182 min read
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Social Media Marketing Blunders – 3 Common Things You Need To Avoid
Social media marketing has one simple goal: to sell stuff. However, it’s really not that simple and there are many marketing blunders...

Melanie Koerperich
Dec 1, 20172 min read
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Digital Marketing for Small Businesses- 4 Proven Strategies
There are several ways that you, as a small business owner, can cut down on costs. Digital marketing is a great place to start. You do...

Melanie Koerperich
Nov 20, 20173 min read
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Advertising on Social Media – 5 Tips for Better Success
Advertising can be expensive, especially for a small business just starting out. The overhead is just not there to allow for expensive...

Melanie Koerperich
Nov 3, 20173 min read
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Blogging Daily – Pro’s and Con’s – Is it Really Necessary?
So, how important is it really for you to be blogging daily? A lot of people will tell you that you should post every day if you want to...

Melanie Koerperich
Oct 16, 20173 min read
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Blogging Plan – 4 Tips for Creating Ultimate Blogging Success
Deciding on and keeping up with any type of blogging schedule can be difficult. However, it can be even more difficult planning your blog...

Melanie Koerperich
Oct 6, 20173 min read
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Creating Catchy Subject Lines – Mastering Email Marketing
Your phone just chimed and you see the email banner across the top of your screen. You’re not sure who sent the email and you don’t find...

Melanie Koerperich
Oct 2, 20173 min read
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How to Attract Advertisers to Your Blog
Getting advertisers to your blog is a great way to start accomplishing the goals you set out for your blog! Maybe you have personal goals...

Melanie Koerperich
Aug 21, 20173 min read
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How to Choose a Topic for Your Blog
There is nothing worse for a blogger than staring at a blank screen, fingers poised over the keys, eyes glazed over, and nothing to blog...

Melanie Koerperich
Aug 11, 20173 min read
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Marketing 101
So often people use the word advertising interchangeably with marketing.  Let’s start off first by distinguishing these two words....

Melanie Koerperich
Jul 17, 20173 min read
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