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Pinterest may seem to be less useful than other social media outlets, but if used correctly, Pinterest can help increase viewership on your website as well as social media accounts that create more leads. The trick is directing traffic to your sites through your Pinterest posts and NOT driving traffic to competitor’s websites. Here are a few do’s and don’ts of posting on Pinterest that will help you achieve this goal.
Pinterest Do’s
1. Do connect your Pinterest account to your other social media accounts to bring traffic from them to Pinterest. Then redirect to your website with links to your Pinterest posts. This will drive traffic to your more active social media pages and allow you to better engage potential customers and clients.
2. Do re-post links and articles from clients and business partners. The more you re-post and share others posts the more likely they will be to repost yours, increasing your viewership.
3. Do link your posts to your website. When you are building your website, include a related articles plug-in. This way, when you post your blog on your website the plugin will pull articles with similar content and hyperlink to them at the bottom of your blog.
The trick is to find an article not written by a direct competitor, then take a screenshot of the article name and summary from your website. Copy the link of the web page that the related article appears on when you post on Pinterest make sure the link to the article is from your website so when somebody clicks on the link they are directed to your website first (where hopefully you have an email capture set up to collect email addresses).
Pinterest Don’ts
1. Don’t repost competitor’s links. If you’d like to show your support, do so by liking their post, but why would you help drive traffic to a competitor’s website by re-posting their link for them?
2. Don’t make your personal boards visible to the public. Remember the main objective here is driving traffic to your website and other more active social media accounts. Keep your boards business adjacent, it doesn’t have to be directly related to your business, but it should be relevant in some way.
3. Do not post offensive material on your business page. If you wouldn’t discuss it with a client or customer face to face, you shouldn’t be posting about it.
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